On November 15th and 16th, in Linyi, Shandong, Nengqiang family members from across North China gathered together to participate in a Nengqiang national tour strategy with the theme of "Ingenuity, Gathering Strength and Vision" as the theme During the two days of the summit and new product launch conference, Nengqiang family members who attended the meeting listened to inspiration from industry experts, exchanged and integrated ideas, and came up with new ideas for Nengqiang's quality development.
Leader’s Speech
Mr. Li Chunkuan, Deputy General Manager of Nengqiang Brand Sales
Mr. Li said in his speech: 2021 is an extraordinary year, and it is also a year that fully reflects the brand’s absolute viability. How to improve and strengthen the brand’s core competitiveness in the terminal market has become what we must currently do. to face new development propositions together. In this regard, we can focus on the four major aspects of "increasing support for brand building in the terminal market", "strengthening the research and development iteration of new products", "strengthening brand reputation publicity and image building", and "promoting marketing interaction with the terminal network" improvements and changes. Only by understanding the market, respecting the market, and advancing with the times can we stand higher and go further in the future market competition.
Learn, absorb, and upgrade
Coping strategies under the great changes in the ceramic industry
Teacher Ding Jianqiao
FoshanFounder of Chuanglian Ceramics Business School
In the view of Mr. Ding, who has 20 years of experience in trading and operation in the ceramics industry, today, the ceramics industry is “the general trend, only ingenuity”. Through a detailed analysis of the 30-year history of the ceramic industry and the future market, Mr. Ding proposed the response strategy that terminal dealers should do at the moment - change, starting from channel diversification, upgrading showrooms, and going online. Change through integration, change from a corporate management system... At any time, not forgetting the original intention and proceeding with ingenuity is the appropriate response strategy to the great changes in the ceramic industry.
2021. Nengqiang brand strategic development and terminal marketing
Teacher Li Chunkuan
Deputy General Manager of Nengqiang Brand Sales
Mr. Li first raised a question in the course: In the post-epidemic era, where should we upgrade our dimension? Since the outbreak of the "new crown" epidemic in 2019, it has had a huge impact on all walks of life, and has made the ceramic industry, which was already in the "shuffle" stage, even worse. In this regard, Nengqiang Ceramics is expanding its production scale and helping The terminal project has been upgraded in several aspects such as flexible operation and brand communication. As for terminal dealers, Mr. Li proposed to upgrade in several aspects such as grasping the development trend of consumer activities, promoting industry-differentiated sales models, and strengthening strategic equipment, especially It provides practical operation methods in terms of terminal channel and terminal store management.
Nengqiang Smart Store Exploration Tour
Teacher Xie Bin
Miduo Cloud Technology
Under the double impact of various Internet epidemics, the traditional pure offline sales model is obviously no longer suitable for the current ceramic industry. Nengqiang specially teamed up with Miduoyun Technology to jointly develop Nengqiang smart stores, integrating online and offline stores to stimulate Internet consumption and further upgrade terminal competitiveness. This time, Mr. Xie Bin explained in detail the specific operation methods of strengthening smart stores, providing everyone with a powerful tool for market competition.
Double sword of performance growth
Teacher Zhou Jing
Nengqiang Marketing Center Promotion Department Manager
Performance is a topic that every terminal dealer cannot avoid. How to improve performance as much as possible is a question that every dealer needs to consider at all times. Nengqiang headquarters has developed a series of practical projects around how to improve terminal performance. The "finished product delivery" and "online traffic diversion" brought by Teacher Zhou this time are the double swords for store performance growth. Achieve performance growth through one-stop seam paving and online traffic drainage through Douyin short videos.
Terminal store design and marketing
Teacher Xia Mingxing
Nengqiang Design Department Manager
Mr. Xia Mingxing, manager of Nengqiang Design Department, brought terminal store design and marketing courses to everyone. From the changes in consumer demand, changes in industry marketing, limited traffic and difficulty in retaining customers, and difficulty in closing transactions with homogeneous products, we can draw the conclusion that terminal store design hasThe importance of terminals. In terms of terminal store design, Nengqiang Ceramics advocates opening up new possibilities with international vision, forward-looking creativity, and diversified techniques, creating unimaginable experience and space value for terminals, thus bringing about the upgrade of terminal marketing.
Lecture site
Share, communicate, and collide
Visit the high-value exhibition hall
Linyi Nengqiang
The host of this summit, Linyi Nengqiang, is a new member of the Nengqiang family this year. The nearly 500-square-meter exhibition hall is decorated in strict accordance with the standards of the headquarters. The overall style is modern, high-end, and full of details. The first stop for the families who came to attend the summit was to visit the Linyi exhibition hall and feel the beauty of Linyi Nengqiang exhibition hall.
Linyi Nengqiang Exhibition Hall Style
Exchange success stories
Excellent dealers share
After 22 years of ingenious management, Nengqiang Ceramics has a large terminal dealer group across the country, including a large number of excellent dealers. Among them are "old" family members who have grown up with Nengqiang, as well as the latest ones who have settled in Excellent "new" family. At this summit, we specially invited three outstanding dealer representatives, Mr. Zhang from Linyi Nengqiang, Mr. Liu from Weifang Nengqiang, and Mr. Sun from Yantai Nengqiang, to share their experiences with everyone. The three representatives shared their unique experiences and methods with everyone on terminal store management, terminal engineering channels, designer channels, bricklayer channels, and new media operations. In the sharing and exchange, everyone gained more excellent experiences and came up with more terminal marketing ideas.
Opening an era of enhanced beauty
Plain bricks are a new anti-slip, high-value product launched by Nengqiang Ceramics in 2021. The product is addictive for its simplicity, purity, softness and elegance. It is also a key new product released at the Nengqiang National Tour Strategy Summit and New Product Launch Conference. At this Linyi Station press conference, Mr. Li, deputy general manager of Nengqiang Brand, Mr. Zhang of Linyi, Mr. Liu of Weifang, Mr. Sun of Yantai, and Mr. Chen, regional manager of Nengqiang Brand, jointly unveiled the 2021 anti-skid high-value new products of beautiful veil.
Conclusion
Building on ingenuity and gathering momentum to achieve long-term goals, Nengqiang's national tour strategy summit and new product release (Linyi station) came to a successful conclusion, marking that Nengqiang ceramic tile's ingenuity has set an industry benchmark together, and manufacturers have worked together to achieve the grand goal of being strong for a century. What surprises will the upcoming Nengqiang National Tour Strategy Summit and New Product Release (Zengcheng Station) bring? Let's wait and see.
Nengqiang National Tour Strategy Summit and New Product Release (Linyi Station) Highlights
