On April 17, initiated by Guangzhou Design Week, Eagle Ceramics serves as a strategic partner The "40 UNDER 40 Outstanding Youth in Chinese Design (2021-2022)" national launch ceremony opens&Eagle Brand Ceramics Spring New products are released online. Mr. He Wenguang, CEO of Guangzhou Design Week, Ms. Li Yinting, Director of Brand Innovation Operation Department of Guangzhou Design Week, Meng Jianguo, Chief Architect of China Architectural Design Institute Co., Ltd., President of Beijing Architectural Decoration Association, Pearl International Group·China Origin New City Chairman Mr. Li Jihe, Chairman of Guangdong Tianan New Materials Co., Ltd. Mr. Wu Qichao, Vice President of Yingpai Group Mr. Chen Xianwei, Ying Brand Ceramics Brand General Manager Mr. Zheng Xionglin and designers from the Guangdong-Hong Kong-Macao Greater Bay Area, more than 500 people gathered at Poly Intercontinental (Xincheng Store) to say hello to the light of youth, decryption Eagle Brand CeramicsNew spring product—Liquid Phantom Series.
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Hello, light of youth
Helping outstanding young designers in China shine
In 2016, 40 UNDER 40 Outstanding Chinese Design Youth were born under the IFI global certification. From its birth, reconstruction in 2019, to responsibility in 2021, Guangzhou Design Week has been empowering designers, providing them with a broader platform and exploring their shining points. Entering its fifth year, 40 UNDER 40 Outstanding Young Designers in China has updated the competition system to break the limitations and open up designers in the fields of interior design, landscape garden design and residential design to participate in the competition, allowing designers to improve their comprehensive capabilities and constantly collide with new ideas. perspectives and expand the boundaries of design.
At the 40 UNDER 40 Outstanding Chinese Design Youth National Launch Ceremony, Mr. He Wenguang, CEO of Guangzhou Design Week, mentioned that thinking about the origin of design from the designer and the growth ecosystem around the designer,For 15 years, we have been doing the same thing. Similarly, Eagle Ceramics, as a promoter of China's design industry, has also been paranoid about Chinese ceramics for 47 years. The combination of culture, Chinese design culture, and materials, as well as the spirit and power of Eagle Brand, has made it the only brand to win the honor of "The World's Chinese Brand" in 2019. The same pursuit is also what Guangzhou Design Week and Eagle Brand CeramicsThe foundation of "more than ten years of friendship".
As Eagle Ceramics brand general manager Zheng Xionglin said in an interview with the media: Eagle Brand Ceramics has always been very concerned about the development of Chinese design and the growth of Chinese designers. In recent years, through Guangzhou Design Week Platform, as a strategic partner of 40 under 40, we continuously provide designers with rich and high-quality decorative materials, which is a good way to "help the golden generation of Chinese design".
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Hello, Streamer Phantom
Smoky quartz, star gemstones, pearlite, a new decorative world, subverting material imagination
“Eagle is a ceramic product manager that integrates design, culture, art, engineering, and materials.” He Wenguang, CEO of Guangzhou Design Week, praised Eagle. As Eagle Ceramics's blockbuster new product "Flower Phantom" series - star gemstones, smoky quartz, pearlite, < a href='https://www.ceramicschina.com/pinpai/view_45.html'>Eagle Brand Ceramics chose to decrypt the national launch ceremony because it hopes to explore the beauty of materials with more designers.Learning, materials can resonate with designers, and good materials can provide designers and consumers across the country with richer aesthetic materials.
Chen Xianwei, Vice President of Yingpai Group, said at the scene: As a material supplier, Yingpai Ceramics will Supported by process technology, it provides designers and consumers with richer and more differentiated decorative materials. According to Eagle Brand, "culture and beauty" and "craftsmanship and technology" are the foundation of brand product development. It is precisely because of this persistence that innovative products such as printed glazed tiles, crystal polymerization, and streamer illusion series have been developed. Product Materials.
Before 2010, we paid attention to product surface texture design and derived natural bionic products such as imitated wood and imitated stone to improve the level of natural aesthetics. By 2017, we promoted the improvement of product texture and developed texture, touch and light sensations. ; In 2020, the pursuit of comprehensive aesthetics of culture and beauty, craftsmanship and technology has become the keynote of Eagle brand product development, all of which are aimed at promoting the aesthetic upgrade of home furnishings. This is the "product path" of Eagle Brand Ceramics for 47 years, and it is also a path of ingenuity.
The "Flower Phantom" series of Eagle Brand Ceramics released this time is Eagle Brand Ceramics is another product masterpiece that promotes the aesthetic upgrade of home.
Star Gem
Smoky Quartz
Pearlite
Finally, Chen Xianwei said: Consumers’ aesthetic upgrade is the biggest driving force for material development. With the improvement of design level and aesthetic level, the spring of the market is coming. It is hoped that the products of material companies can resonate with the design community., jointly promote the development of Chinese design.
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Hello, I am the light of youth
In the third part of the event, representatives from 40 UNDER 40 Outstanding Chinese Design Youth Provincial/City Operating Organizations and local young designers gave a speech on regional design recommendations and sharing on "Me and My Local Design", striving to be the light of design. .
At the event site, Guangzhou Design Week also held a licensing ceremony for the 2021 40 UNDER 40 Outstanding Youth in Chinese Design (2021-2022) operating agency to thank them for following the growth path of young designers and giving them support and support in every The city will help every designer shine on the 4040 platform.
So far, the 40 UNDER 40 Outstanding Chinese Design Youth National Launch Ceremony and Eagle Brand Ceramics spring new product launch conference has been successfully completed Finish.
