Once upon a time, smart sanitary ware was dominated by foreign brands. "Going to Japan to buy toilet seats" became a hot topic in the news and hit the "pain point" of the domestic sanitary ware industry. In recent years, with the development of technology and the support of national policies, China's smart bathrooms have been developing rapidly and a number of domestic bathroom brands that focus on innovation and quality have emerged. Smart toilets are no longer simply home decoration products and bathroom products, but have become one of the most important smart home products in modern quality life.
This year, the smart toilet product has entered the "circle of friends" of the 2021 AWE China Home Appliances and Consumer Electronics Expo. As the only industry representative brand, Hengjie participated in the exhibition for the first time, successfully completing the sanitary ware brand's participation in this industry conference 's debut. At the AWE site, Hengjie Q9 smart toilet won the Apple Innovation Award and the Apple Golden Word of Mouth Award. At the same time, Hengjie also won the "Pioneer Brand" and "Excellent Case Award" at the China Home Appliances Innovation Retail Summit, demonstrating Showing its strength as a giant in the smart toilet industry.
Opportunities and challenges coexist, domestic smart toilets will usher in explosive growth
Prosperous in Europe, America and Japan, in the 1990s, international smart bathroom brands entered the Chinese market one after another. The "toilet seat" scandal in early 2015 completely ignited the fire of smart bathrooms, bringing unprecedented attention to the bathroom industry that has always been low-profile. Many bathroom companies began to get involved in smart bathrooms, hoping to seize opportunities in the future market.
However, although China's smart bathroom market is developing rapidly, the overall penetration rate still has a lot of room for improvement. According to surveys, the proportion of smart toilet seats in my country is only about 5%, and in first-tier cities it is about 10%. In Japan, the penetration rate of smart toilets has surpassed digital cameras and personal computers, reaching 81%.
In the consumer market, opportunities and challenges have always been two sides of the same coin. The wider the gap, the greater the development potential. According to the "2021 Smart Toilet Online Consumption Trend Report" released by JD.com, sales of smart toilet seats doubled in the four years from 2017 to 2020, and sales of smart toilet all-in-one machines increased 10 times. The outbreak of the epidemic in early 2019 brought more attention to intelligence and sterilization functions, and the sales volume of the smart toilet category increased significantly. Guo Meide, President of Aowei Cloud Network, said: "In the fourth quarter of 2020, the monthly sales growth of smart toilets was basically between 30% and 50%. Judging from the data at the beginning of this year, the growth rate from January to February Higher." Regarding the changes in data, Guo Meide pointed out: Under the epidemic, smart toilets have solved the two pain points that consumers are most concerned about, health.and intelligence.
In addition, riding on the trend of “domestic products”, people’s attention and enthusiasm for consumption of high-quality domestic products continues to rise. Since 2018, "new domestic products and national trends" have been rapidly revived. Gone are the days when domestic brands could only open up sales by using "cheapness" as their selling point. New domestic brands represented by Hengjie have captured the hearts of a new generation of young consumers with better product quality, more considerate product design, and combination with traditional Chinese culture. Domestic smart toilets are bound to be increasingly popular. Favored by many consumers.
Ding Wei, CEO of Hengjie Group, said at the new product launch conference: "Although the bathroom industry seems to be very lively, there are not many companies that are really working on products, so there is still huge room for imagination. I believe that, As long as Hengjie persists in vigorous research and development and original technological innovation on the basis of solving consumers' pain points, it will definitely make its products different and ultimately achieve the goal of becoming a "leading sanitary ware brand in China".
Successfully breaking through the industry and winning multiple awards, Hengjie leads the intelligent manufacturing of new domestic products
Today, the era when companies can maintain the status quo and even achieve "inertial growth" without any effort is long gone. With the upgrading of consumption, consumers have higher and higher requirements for quality. As Ding Wei said, China's smart toilet market is ushering in explosive growth, but companies can no longer follow the old path of "racing for territory", let alone indulge in the battle for traffic. They must return to products, services, technology, and innovation. The most basic keywords.
Since its establishment, Hengjie Sanitary Ware has clearly defined its brand positioning. It should not only provide Chinese families with products that truly meet the actual needs of use, but also become a leader in the sanitary ware industry in the Chinese market, and integrate intelligent manufacturing and R&D innovation capabilities serve as important support. As early as more than ten years ago, Hengjie made forward-looking plans in the field of smart bathrooms, focusing on technical research on smart toilet categories, and became the first drafting unit of smart toilet industry standards.
Achieving such results is inseparable from Hengjie's long-term persistence and continuous improvement of product strength. At present, Hengjie's team already has an international level expert group, a core core of domestic young and middle-aged people, and newly graduated college students. The topics and projects they do are also dedicated to solving industry problems and solving consumer pain points. Ding Wei said, "Many products are talking about intelligence now, but many of them are superficial intelligence, intelligence for the sake of intelligence. Hengjie's R&D personnel first refine the pain points of consumers' use, and then think about these pain points. Can intelligence be used onReal problem solving. "It is precisely by starting from the pain points of consumers and carrying out product research and development and design that Hengjie can become an "intelligent bathroom expert."
Under the wave of new domestic products, Hengjie also has its own attitude and persistence. Looking at Hengjie's development over the years, it is not difficult to find that while Hengjie is building a leader in the sanitary ware industry, it is also creating a new domestic product image that represents a national brand. At the end of 2020, as the only representative brand of new domestic products for home furnishings, Hengjie has been selected into the People's Daily's "Brand Power Plan" together with Huawei, Yili, Moutai, Evergrande and other leading Chinese brands in various industries. Focusing on the central government's strategic deployment of brand power, Building a new benchmark for Chinese brands, this also means that the smart bathroom segment industry has truly become a key development industry valued by the country.
As a new exhibiting category at AWE and winning numerous awards, Hengjie performed well this time. This is not only an affirmation for Hengjie, but also a new starting point for Hengjie. Consistently providing sanitary ware products and services to provide Chinese people with a better sanitary ware experience. New domestic brands represented by Hengjie are moving towards a higher level and a bigger stage. From manufacturing to intelligent manufacturing, China's sanitary ware industry It is also undergoing a gorgeous transformation.
