In order to increase the distance between the brand and end consumers, spread the concept of happy living space to consumers, and advocate high-quality home living space. Einstein officially launched the Einstein Tile "Love Home" National Short Video Challenge Contest on August 15, allowing each contestant to use short videos to record various tender moments, home decoration, and family activities related to "home" Wait for the plot.
Multi-level communication, achieve good results
After a month of fierce competition, data such as submitted videos, number of participants, and playback volume have soared. At the same time, through multi-level communication online and offline, the challenge finally achieved good results of 113,000+ views, 170,000+ brand exposures across the entire network, and 15,000+ fan interactions. The successful holding of the Einstein Ceramics Short Video Challenge Contest not only shared more stories of "loving home" with consumers, but also further deepened the brand image of Einstein Ceramics among the majority of consumer groups.
SHOW happiness and win generous prizes
Since the launch of the "Love Home" National Short Video Challenge Contest, we have received all kinds of interesting, creative and magical videos every day. All technical masters, super jokers, and funny people will show off their "happy" entries through the official Douyin platform of Einstein Tiles. In just one month, the Einstein Ceramics stage was star-studded. Participants used videos to record various wonderful moments in their daily lives, leaving us with wonderful memories this summer. Finally, based on the competition rules, video creativity, video popularity and expert review, the winners of this challenge were finally determined. There are 8 lucky contestants who won huge prizes in this event.
Innovate and promote the development of younger brands
As a cutting-edge brand in the ceramic industry, Einstein Ceramics has never stopped pursuing progress. Driven by business thinking in the new era, Einstein Ceramics has made great achievements in brand positioning, product research and development, exhibition hall design, operation management, customer service, etc. On the other hand, we continue to innovate, subvert industry traditions, and further promote brand upgrading and development. Signed strategic cooperation agreements with authoritative media such as CCTV, Guangzhou South High-Speed Railway Station, Toutiao, Sina Home, NetEase, China Ceramics Network, Taocheng Network, China Ceramics Home Network and other authoritative media. And successively opened JD.com direct stores, DouAudio account, WeChat official account, WeChat video account, Zhihu, Douban and other official accounts. Holding brand online investment promotion, live broadcast sales, short video challenges, online training, home decoration knowledge sharing, etc. are all new attempts by Einstein Ceramics to proactively integrate into young consumer groups and strive to establish emotional connections with the new generation of consumers. At the same time, it also opens an innovative marketing channel for the brand itself and even the entire ceramic industry.
Use innovation as the driving force to build core competitiveness
In the future, Einstein Ceramics will continue to deepen its brand strategy, use innovation as the driving force, and strive to build the core competitiveness of the brand. Keep up with the trend of development and continuously promote the brand's youthful and contemporary development. Improve the brand's reputation and popularity with innovative development, make unremitting efforts to create a higher-quality home life experience for consumers, and promote the brand to achieve a new leap in the new era.
(This article is provided by the enterprise)
