DingTalk was just an ordinary office software last year, but this year it has become a learning tool that many students hate. Some time ago, the naughty kids who changed their minds after hearing "nails" finally returned to school one after another; as terminal practitioners who also took online classes during online work, they retained this learning method.
For example, Oceano Ceramics has Chairman Bao Jiejun taking the lead in giving live lectures,Oceanno Cloud Commerce The academy also launched online classes in February, calling on terminal stores across the country to learn together. Every day, the sales manager will check the students' learning progress by checking the screenshots of the students' sign-in (sometimes even using the method of connecting to the microphone). Until now, Oceano Cloud Business School is still launching live classes of the smart store project team every month. It can be said that life and learning are endless. Today, the author also wants to talk to you about the ceramic enterprise business school starting online courses.
一Why study
As the saying goes, "Live and learn", so why should we learn? Many people will answer this way: "Of course it is for the sake of progress! Is it so that teachers will not lose their jobs?" So why do companies urge terminal employees to continue learning and progress? There is only one reason: educating business people.
Some people have compared that if a person wants to be strong, he needs to eat more every day; if a dealer's team wants to grow, he needs to continuously teach and train personnel; learning is not the same as eating. Save, keep goingconduct. In recent years, the terminal market environment of the ceramic industry has become more complicated - in fact, this is true for all walks of life. As a brand headquarters, it is difficult to quickly and comprehensively perceive the market environment across the country. To change and respond, this means that companies must educate their business. Allowing terminal practitioners to independently, timely and effectively adopt the best way to meet customer needs and create customer value is also the reason why companies have established business schools one after another.
In this year's extraordinary situation, in order for the business education function of business schools to function normally, online courses are undoubtedly the first choice for enterprises. Since Asia Tile Business School launched online live teaching in early February, it has given full play to the advantages of various high-quality training resources, while taking into account the level and continuity of the courses, making training more systematic through the Internet, and dividing it into knowledge according to the category of training Category, skill category, practical category, literacy category and management category, etc. Asia Tile Business School also relies on the online learning platform to accelerate the establishment of a lifelong learning system for employees. It is understood that in the 42 online live courses conducted by Asia Tile Business School, the total number of participants reached 16,092. This number also reflects the desire of what we call "brick movers" to improve themselves.
So, why do terminal practitioners need to learn? Don't ask, just ask, it smells really good!
二Efficient training
In the process of conducting research on terminal markets in various places, the author and colleagues will ask dealers this question: "Do you want the headquarters to provide more training?" 99% of dealers Business owners expressed that they have this need, but hope that the training can be more effective and more effective.Can land. Compared with the past, when the headquarters sent a support group to the terminal to organize people to train together, there would be a situation where "as soon as the teacher leaves, the knowledge points and skills learned will immediately return to zero." So how can online classes ensure the efficiency of training? What about sex?
Oceano Cloud Business School selects "Study Stars" based on the length of study to stimulate students' interest in learning; and willMilitary Business School pays more attention to students’ effective digestion and long-term consolidation of knowledge. On April 20, the first training camp of General Online Business School was officially launched. The knowledge points of each course are customized for the current pain points of dealer development, and effectively prepare the daily sales management of the terminal. Work provides solutions that work. In order to consolidate the memory of the learned knowledge, after the live broadcast learning, students need to enter the in-class exam practice. The tutor group teacher will follow up the course learning throughout the course to ensure that every student can learn it thoroughly. The author learned that with the experience of winning the first battle, the second training camp of General Online Business School started on May 25.
According to Liu Xiaolei, General Manager of Marketing of Dajiang Ceramics, the epidemic has changed the behavior and thinking of many people, and the way dealers attract customers and serve them has also changed. , as the brand headquarters, has also changed the way of communication and interaction with dealers in the past. This year, General Enterprise built an online business school platform with the starting point of improving organizational efficiency among manufacturers. In the past, business school training consisted of teachers speaking on stage and students listening in the audience; today's General Online Business School not only integrates the function of after-class inspections, but also adds online training and examination links to ensure the effectiveness of each training. sex.
Since the official inauguration of Jiangjun Business School in June 2019, and now the opening of the second training camp of Jiangjun Online Business School, General Ceramics has not only taken advantage of the learning convenience of the Internet, but also It enhances the effectiveness of training for terminal practitioners and provides a powerful engine for enterprises to deploy empowered terminals across the board and maintain market performance growth.
三Student evaluations
The courses of the Corporate Business School have been optimized and the learning model has also changed. How is the experience of the students at the terminal? What do they think?
Since the beginning of the new year, Eagle Ceramics has also made full use of its online training section. Since February, Eagle Ceramics Headquarters has launched a "one lesson per week" learning model and quickly organized national online live courses, covering everything from brand knowledge, production processes, product explanations, to customer fission, terminal community marketing and other skills. Improve the knowledge reserve and service level of terminal practitioners in an all-round way.
After many weeks of online training, Eagle Ceramics Headquarters has received a lot of feedback from terminal students. The situation is roughly as follows:
“The manufacturer provides us with a complete platform (products, Marketing, service), we store managers will implement it with more people, and Eagle Ceramics will get better and better.”
@Guangzhou Eagle Ceramics Student
“The live class format is convenient and canTo use fragmented time to improve yourself, I look forward to the headquarters providing more live classes like this. ”
@京门eaglepai ceramics student
“Good stuff, I benefited a lot, Liu Ping The teacher taught it very well. I hope Yingpai will organize more such studies in the future. ”
@Kunshan Eagle Ceramics Student
“Communicate with the teacher and the number of friends in the circle is limited , the question of whether it will affect the fission effect of my old customers has benefited a lot. I have to listen to the replays several times, and I need to consider and learn the useful information many times. ”
@吉安英萱外围投注
“Online classes are a very good platform, and the epidemic has made Everyone is working from home, so there is a platform for everyone to continue to learn and make progress. The online courses are very rich, and there are many things worth learning. We decided to make good use of this platform. ” span>
@江西英牌ceramics student
“Without learning ability, there is no competitiveness! We have rebuilt our confidence in the market competition and awakened the team’s combat effectiveness! I will still choose Eagle Brand after many years!”
@Yantai Eagle Ceramics Student
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It can be seen that the empowerment of online courses can help corporate business schools fully unleash the potential of end students than the traditional organizational management model. The successful improvement of the professionalism and service capabilities of terminal practitioners means that the brand has also won a competitive advantage in the market. Whether it is in terms of training cost, training systematization or training effectiveness, business schools that offer online courses have the capital to be "awesome"! What do you think?
