On May 22, the 2020 Sixth National Ceramics/Bathroom Distributors Conference and the Ninth China Building Sanitary Ceramics Brand Annual Conference, hosted by the China Building Materials Circulation Association and known as the "Two Conferences of the Industry", was grandly held in Suzhou . Hengjie participated in the "Two Conferences of the Industry" as a representative of sanitary ware enterprises, and won the "Top Ten Overall Bathroom Brands" award issued by the conference; at the same time, Hengjie headquarters and dealer representatives were also invited to participate in the "Bathroom Forum" to interact with online and offline Representatives of national ceramic and sanitary ware brands and dealers under the forum jointly explored the development of Tao Wei brand in the post-epidemic era.
This "Industry Two Conferences" focuses on the response strategies of ceramic and sanitary ware brands in the post-epidemic era, and is held in the form of online live broadcast + on-site communication. 80+ leading companies gathered in Suzhou, and 100+ big dealers were present in person. , 50+ design masters, heads of home decoration companies, and real estate buyers came to support, and 1 million+ dealers and consumers "watched" online. It is the industry's first large-scale event after the epidemic.
In the post-epidemic era, Hengjie presses the“peace button” for Chinese families
No matter in the most severe period of the epidemic or in the post-epidemic era, the response and performance of leading home furnishing companies have attracted much attention and have become a hot topic at the "Industry Two Sessions". For Hengjie, although the epidemic has caused China's economy to press the pause button, Chinese family life cannot be paused. As a leader in new domestic products for home furnishings, Hengjie provides Chinese families with peace of mind through its products and services. Only when Chinese families feel at ease can they have more confidence in new domestic brands.
Therefore, from the onset of the epidemic to the current post-epidemic era, Hengjie has always relied on its quality accumulation and channel layout to press the "safety button" for Chinese families' bathroom life.
Put "Hengjing"Hengjie Intelligent Double Q toilet with "sterilization system" installed in the toilet; Hengjie wood alloy bathroom cabinet that effectively reduces the growth of bacteria through "wood alloy" innovative material and process technology; Xinyi shower head that accurately controls the shower water temperature; adopts Aviation-grade high-quality profiles, safe and explosion-proof Hengjie Yizhi shower room... These new domestic bathroom products with Hengjie's core patented technology have attracted much attention from the Chinese people for their health and safety features, and they have also become the "guardians of Chinese families" ".
If Hengjie’s new domestic products are the A-side of the “peace of mind”, Hengjie’s innovative services that meet the needs of Chinese families in special times are the B-side.
During the period of national anti-epidemic, Hengjie thinks about what users think, and relies on 10,000+ Hengjie professional service engineers to launch "Hengjie Online-Bathroom 24-hour remote troubleshooting service" for household users across the country, regardless of brand, to effectively Solve various bathroom problems for Chinese families. This attentive service is not only widely welcomed by Chinese families, but also has received positive responses from well-known real estate developers such as Poly, Gemdale, and OCT.
Products must solve users’ pain points, and service innovation must also be based on meeting user needs. Faced with the challenges of this epidemic, Hengjie’s effective response in products and services has provided a great opportunity for the home furnishings participating in the “Industry Two Conferences” Industry colleagues provided useful reference.
In the post-epidemic era, Hengjie and its dealer partners are helping each other
The 2020 "Industry Two Conferences" brought together many outstanding dealers in the ceramics and sanitary ware fields. They also expressed their insights on high-quality business-enterprise cooperation models, channel layout, and innovative development in the post-epidemic era. In the Hengjie system, dealer partners are not only partners with a common mission and values, but also the executors of channel layout and the bridge between brands and consumers.
When the epidemic was severe, the Hengjie brand headquarters and dealer partners gathered under the Hengjie family and had the courage to take on...We will work closely with the epidemic to support the construction of Wuhan Huoshenshan and isolation hospitals across the country. In the post-epidemic era, in the spirit of helping each other through thick and thin, Hengjie brand and dealers still work together to brave the waves.
Hengjie has adapted to the new environment with marketing innovation by creating new online retail stores, Hengjie cloud shopping mini-programs, online live sales methods, etc., responding to the upgrading needs of Chinese families under the new situation, while also providing distribution services Business partners expand more ways and possibilities.
At the same time, Hengjie’s dealer partners maintain good collaboration and continue to contribute to the growth of the company through in-depth layout of home decoration channels, designer channels, and engineering channels based on Hengjie’s 3,000+ service outlets across the country. able. As Wu Shusong, general manager of Hengjie Group's Suzhou/Wuxi Operations Center, said, under the epidemic, dealers need to respond to market changes and make timely adjustments, optimizations and innovations around users in order to win development.
But no matter how innovative the brand marketing method is, how the channels are laid out and expanded, the supporting point is the quality of Hengjie products and services. This is also the reason why Chinese families continue to choose and favor new domestic products for high-quality home furnishings in the post-epidemic era.
He Zhiyuan, Brand Director of Hengjie Group, and Wu Shusong, General Manager of Suzhou/Wuxi Operation Center of Hengjie Group were invited to participate in the forum dialogue
The convening of the National Two Sessions in Beijing marks that the "anti-epidemic" has achieved phased results and China's economic development has entered a new stage; and the "Industry Two Sessions" held in Suzhou undoubtedly also announced that China's ceramics, sanitary ware, etc. The home furnishing industry is ushering in a comprehensive recovery and revitalization.
Hengjie will continue to cooperate sincerely with its dealer partners, calmly and actively respond to the challenges brought by the epidemic, fully seize the opportunities of the era of innovation and upgrading, maintain the tenacity of "steadfast on the green hills and never relax", and the tenacity of "unbroken Loulan will never be returned" Pinjin, together with colleagues in the Chinese home furnishing industry, will protect Chinese families with quality in the post-epidemic era.
（This article is provided by the enterprise)
