On August 25, [Asian Youth Design Light National Urban Forum New Yansu Beijing Station] was successfully held at Wujie Wuji·Life Aesthetics Art Center.
Shen Chen, Chairman of Panda Media Group, Chen Jialong, founder of Beibang HSD Design, Qi Yongze, founder of BEIBANG SJ, Zhao Mengyingfei, founder/editor-in-chief of "Jushang LIFENESS", Wu Jue of ISENSE DESIGN Bu Tianjing, founder/design director of space design, Liu Haolin, founder of GONG ART DESIGN | Jiugongge Art Furnishings, Wang Yong, creative director/co-founder of Beijing Wuxiang Space Architectural Design, Zhao Bin, deputy secretary-general of the soft decoration branch of China Architectural Decoration Association, Guests including Yi Ke, CEO of Ke Culture Company, Liu Yu, chief industrial resource officer of Guangzhou Design Week, Jia Yanguo, general manager of Xinyansu Beijing Chaoyang Red Star Macalline Store, and other guests participated in this sharing and exchange event about slate and marketing design.
▲Liu Yu, chief industrial resource officer of Guangzhou Design Week< /span>
According to reports, the Light of Asian Youth Design is a media program that observes young design leaders with outstanding design thinking and practice in Asia from a media perspective. It organizes official media observation groups to select outstanding Asian youths of the year. Designers can bring more excellent works out of the circle and allow young Asian designers to move to a broader international stage.
On the day of the event, Guangzhou Design Week issued letters of appointment to the Beijing-based media observation team of the 2022 Asian Youth Design Light Project. It is understood that the media observation group is composed of members from major authoritative media organizations, design associations and organizations in mainland China. They will jointly participate in the annual selection process to witness the emerging power of Asian youth and convey Asian design values.
▲New Yansu NorthJia Yanguo, General Manager of Beijing Chaoyang Red Star Macalline Store
"In recent years, the development of all walks of life has been affected by the epidemic, and the environment we live in has also undergone earth-shaking changes. The new changes have forced us to rethink new ideas and new directions in design." New Rock Element Jia Yanguo, general manager of Beijing Chaoyang Red Star Macalline store, said, adding that this event aims to help designers open up new marketing ideas and help everyone solve the dilemma of design and marketing in the post-epidemic era.
▲Shen Chen, Chairman of Panda Media Group
With the advent of the era from "Internet+" to "IP+", the presentation of super IP to enhance market awareness has become a new trend. To this end, Shen Chen, chairman of Panda Media Group, expressed his views on creating personal IP on the topic of "How young designers should market themselves through media packaging and IP shaping in addition to design." In Shen Chen’s view: “The better your personal IP is built, the less marketing and advertising expenses will be spent in the future, because everyone will naturally endorse you.” Through this thought-provoking keynote speech, he helped the audience The designers further opened up cross-border thinking and marketing awareness.
In the dialogue forum ring, a group of distinguished guests discussed the development trend of future design from the perspectives of design and new media, and focused on "how to do new media marketing in design channels" , "How to combine design and marketing" and other topics explained their respective views and had lively discussions. Through in-depth dialogues from different angles and dimensions, the practical problems currently faced by the designer group were solved, and guidance was provided for the development of young designers.
This event uses the form of sharing dialogue to reflect on and respond to the opportunities and challenges under the epidemic, bringing new marketing models, perspectives and ideas to the designer community. Help young designers break through themselves and grow further. In the heated exchanges and discussions, [Asian Youth Design Light National Urban Forum New Rock Element Beijing Station] came to a successful conclusion.
In the future, New Yansu will continue to carry out a series of activities such as the Light of Asian Youth Design - "Designer Study Tour", "Designer Salon", and "Urban Forum". It is understood that the next Asian Youth Design Light Designer Salon event will be held in Wuxi on September 2, and we look forward to Xinyansu bringing more excitement.
