Every communication is not only a meeting of like-minded people, but also a beacon of victory for the future. From June 25th to 26th, 2022, "Be young and fight for the future" - the Guangdong Qiang Yichang Wealth Summit and the 23° Velvet New Product Appreciation Regional Exchange Conference were successfully held in Yichang, Hubei. Xie Fanlin, general manager of Yueqiang Brand, Su Peijun, general manager of Yueqiang Yichang Marketing Center, Jiang Tao, group product research and development director, Liang Riyao, group marketing center director, Luo Jianbo, group design center director, and family members of dealers from various regions in Central China gathered together. The main content is to respond to market competition, strengthen new product promotion, expand market sales, develop channel skills, and strengthen brand learning and construction, and jointly explore the way to break through terminal marketing.
2022 is the year for the improvement of Yueqiang’s brand strategy. Yueqiang continuously adjusts its development strategy according to the current market environment and launches new differentiated products with strong market competitiveness-23° velvet and 23° double grade stone. What I have learned on paper is ultimately shallow, and I know that I must do it in detail. After having an in-depth understanding of the new product technology and competitive highlights, the dealers’ families personally experienced the charm of Yueqiang’s new products during the new product appreciation session of this summit, and gave strong support to the new products. Successful orders were reported frequently, and the hot scenes continued!
Everything will be successful if it is forewarned, otherwise it will be ruined. In order to let the dealers and family members know more clearly about the brand's development goals in 2022, Xie Fanglin, general manager of Yueqiang Brand, started from the current industry development trends and market sales environment, and conducted a briefing for the dealers and family members present from multiple dimensions such as brand positioning and product positioning. A comprehensive review, and it is clearly pointed out that only by doing difficult and correct things will the market not be easily eliminated. Only by uniting manufacturers and working in unison can the brand be invincible!
In order to enhance terminal dealers’ awareness of new products, grasp industry trends and actively carry out new product marketing work, from the generalJiang Tao, group product research and development director, Liang Riyao, group marketing center director, and Luo Jianbo, group design center director, shared a series of topics around new products and new brand marketing models, providing dealers with sufficient ammunition to attack the market.
▲ Jiang Tao, Group Product R&D Director
▲Liang Riyao, Group Marketing Center Director< /p>
▲Luo Jianbo, Group Design Center Director< /p>
The elites discussed the Tao and denounced Fang Qiu. At this exchange meeting, Mr. Su from Yichang, Mr. Liu from Changsha, Mr. Tao from Weixin and Mr. Liu from Daoxian County respectively shared their thoughts on retail marketing, channel development and marketing, and after-sales service. They summarized their practical experience into classic "dry information" and learned from each other.
▲Mr. Su, General Manager of Yueqiang Yichang Marketing Center< /span>
▲Mr. Liu, General Manager of Yueqiang Changsha Marketing Center< /span>
▲Mr. Tao, General Manager of Yueqiang Weixin Marketing Center
▲Mr. Liu, General Manager of Yueqiangdao County Marketing Center
With the collision of opinions and the change of ideas, this meeting provided marketing direction guidance for Yueqiang dealers in the surrounding areas of Hubei. In the future, Yueqiang Ceramics will continue to enhance the capabilities of regional general agent service distributors, work together to achieve regional win-win, build dreams together, and talk about the future together!
