With the change in consumption concepts, when consumers purchase products, they no longer passively accept product information, but are more willing to actively obtain user sharing. The era of nationwide grass planting is coming.
Recently, Gaode Ceramics Luoyang flagship store trial opening promotion It ended successfully in a fiery atmosphere. The event lasted for 16 days, and the number of transactions far exceeded expectations. AMAP Ceramics The first battle in Luoyang was a gratifying result.
▲Gaode CeramicsLuoyang Flagship Store
Behind the fruitful results is the hard work and dedication of the headquarters promotion team and the Luoyang AutoNavi team. In this trial operation event, the AutoNavi brand's "six-star marketing" system was introduced, and the business philosophy of "Educating Business, Supporting Business, and Prospering Business" was deeply penetrated. , which once again highlights the strength of the brand and brings full harvest to the store.
▲ Partial signing photos
Professional introduction to ensure high quality of activities
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Professional Guidance
For new franchised dealers, the promotion team at AutoNavi's headquarters formulates practical empowerment plans based on the actual situation of the store, and strives to improve the professional capabilities and service standards of the terminal team.
This event was fully planned and guided by Tan Xuanqin, a promotion teacher at the AutoNavi headquarters. In the early stage of preparation for the event, Mr. Tan analyzed the store and personnel situation and explained everything from plan formulation, work allocation, reward and punishment mechanism to execution details in detail, so that each store employee could be fully familiar with the event details. At the same time, according to the headquarters' "six-star marketing" system, daily summarization and sharing are carried out to ensure that the activities are carried out with high quality.
▲Amap Marketing Department Promotion Teacher: Tan Xuanqin
Having goals brings motivation. After careful early planning and rigorous event control, the Luoyang AutoNavi team turned pressure into action. All team members unified their thoughts and goals and signed the military order with confidence. They are bound to go all out in the event and exceed the goal.
▲Luoyang Gaode team signed a military order
Fission leads to traffic, Internet celebrities detonate the Internet
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Expert Visit Store
Under the traffic distribution mechanism of the new media era, short videos and live broadcasts have become new areas of strength for brands.
Therefore, while providing good store services, Luoyang Gaode Ceramics general manager Zhou Keyuan also actively explores short-term Video promotion field. After learning from the headquarters’ experience in attracting customers through channels, Mr. Zhou immediately followed up and promoted the short video. By disseminating the space aesthetics of the Luoyang showroom and answering home decoration pain points and other content output, we will give full play to the advantages of precise online diversion and terminal-nearby services, accurately match local potential customers in Luoyang, and let Amap Tile successfully emerged in Luoyang and successfully signed the contract!
▲Luoyang Zhou’s Douyin account
In addition, Mr. Zhou also specially invited well-known local Internet anchors and Douyin experts in Luoyang to visit the store, taking advantage of the opportunity to promote the Amap brand, communicate with consumers emotionally, and directly touch the hearts of users, thereby achieving a communication effect. Mr. Zhou said: In the future, we will continue to dig deeper into the field of short videos, create professional video accounts, boost the influence of the AutoNavi brand in Luoyang, and achieve sales conversion.
▲TikTok Master
Compared with conventional event promotion methods, Internet celebrity promotion gets rid of the limitations of space and time, and can also attract consumers' attention to the brand. Luoyang Amap Tile is decisively seizing the core traffic of "Internet experts", allowing AMAP Ceramics The popularity and reputation are more focused and penetrating in Luoyang.
▲Douyin master’s store visit video
Thanks to the support of Internet experts, as soon as the store visit video was released, it quickly formed a high-intensity and sustained promotion momentum in WeChat Moments and Douyin, creating a strong foundation for LuoyangGaode Ceramics brings huge traffic, and also attracts many consumers to come to the showroom to buy their favorite products.
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Through this activity, Luoyang Gaode Ceramics has accumulated a large number of loyal customers locally and formed a good reputation among users. , which also further enhances the reputation and popularity of the AutoNavi brand. In the future, Aode Ceramics will continue to provide users with high-quality products and considerate services, so that every consumer Everyone can feel the unique charm of Gaode.
