Agent brands must choose good brands to last long.
——Bengbu Negative Ion Health Ambassador Wu Hongxia
In October 2014, Wu Hongxia, who was preparing to open a store and start her own business, took a tour of the wholesale market in Nanjing. When I finally contacted the brand, I accidentally dialed the wrong number and called a special salesperson. TeDe arranged for someone to follow up and contact him. Within 2 weeks, Wu Hongxia officially signed a contract with TeDe and became a member of the TeDe family.
Even though Techi had not yet carried out a brand upgrade at that time, Wu Hongxia also took a fancy to products with negative ion functions. Before signing the contract, because I had no entrepreneurial experience, I first put down a deposit and found a small store. Later, I signed a special contract and determined to become a big brand. I lost the deposit and found a larger store. The transfer fee at that time exceeded 200,000. But all this did not stop her from doing her best to make the job special.
Wu Hongxia started business before the store was renovated and there were no sample bricks. If there were no sample bricks, I would use the product brochure as an introduction. If I wanted to see the effect, I would ask the person in charge of the region to arrange for the goods to be transferred. Just do it one by one. Especially Wu Hongxia, who has experienced health problems, knows 17 negative ion questions by heart.
Q: When the red and blue ocean battle has begun, the choice becomes particularly important. Should we "rely on well-known brands" or "break the homogeneity of the market"?
A: At that time, I was interested in the health and environmental protection function of negative ions. I thought this was good. The health of ceramic tiles was very important. I believe that there will be more market development space for functional ceramic tiles in the future. If you start your own business as an agency brand, you must choose a good brand to last.
Q: You can memorize 17 negative ion knowledge questions by heart. Do you have any insights about this sales tool?
A: I don’t just memorize knowledge. I incorporate some of my own experiences into my daily sales. I told Negative Ion Questions 17 as a story to my friends. At first I felt funny, then curious, and then moved. Sometimes when I told it to clients, some clients shed tears and cried themselves. My story has been very rough, and it resonates with my customers. It touches the softest part of their hearts, and I integrate negative ion knowledge into it naturally, and they will easily accept it.
There is a saying that goes well, choice is greater than effort. If you make the right choice, you will be heading in the right direction.
Q: What goals do you have in mind for the future operation planning of negative ion ceramic tiles?
A: My goal is to build one household after another, achieve long-term benefits, and lay a solid foundation for a long-lasting business. At present, the referral rate from old customers is very high. In the first half of the year, a total of 238 orders were signed during the three promotional activities, with a revenue of 750,000 and sales reaching 4.45 million. Among them, 73 orders were introduced by old customers, accounting for 30.6%. In the early stage, we did not build a healthy heart system, and there were no return visits from old customers. Now we have a healthy heart system. This process of having old customers return visits helps increase our stickiness with customers and enhances customers' confidence in our brand.
Q: What are your views on the health industry after you became a health ambassador?
A: I think I am quite proud of the health industry, because we are not just a tile, we bring health to countless families. Because of my own reasons, I feel and understand health more than others. Without health, there is nothing. No matter how ambitious you are, revenge cannot be realized. You don’t know which one will come first, death or hope.
As I become more aware of my own brand, my sense of social responsibility continues to grow. When I communicate with customers and shop assistants, I will tell them categorically: We are actually part of the health industry. The place where each of us spends the longest time is our home. The ceramic tiles we sell specially are for our homes. What it brings is health and environmental protection. It is a social welfare undertaking, allowing more families to use healthy and environmentally friendly ceramic tiles. So I am very confident in this health career.
