The 13th Smile Festival: Mona Lisa 818 live broadcast concluded successfully

Every year from August 8th to August 28th, it is an important holiday for every Mona Lisa person. Since the first session in 2009, the Mona Lisa Smile Festival has gone through 12 years! On August 8 this year, the 13th Smile Festival arrived as scheduled. Different from previous years, this year not only gave new and old customers more preferential policies, but also followed the trend of the times and conducted a one-hour live broadcast of the Smile Festival with 5,000 views!
At 3:00 pm on August 18, 2021, the Mona Lisa Smile Festival special live broadcast was officially launched on the Mona Lisa Group video account. The live broadcast is divided into four major links: origin of the festival, introduction of new products, and advantages of slate furniture and accessories .

Establish image and win reputation

When talking about the "Mona Lisa", it is not difficult to think of the classic painting and the smile in the painting, and this is in line with Mona Lisa Tiles's service tenets over the years have provided inspiration for the birth of the "Mona Lisa Smile Festival". So why is it set up in August? The host introduced that every year, major online shopping platforms’ promotional activities are basically held on major festivals such as New Year’s Day, Mid-Autumn Festival, and National Day. It happens that there are not many major promotional festivals in August, which is the time to hold Mona Lisa’s exclusive activities. It's a good time to use brand features to establish a brand image, so that consumers' attention can be focused on one, and preferential policies can benefit more customers.

New specifications, new ideas

As the first domestic enterprise to produce large and thin ceramic plates, Mona Lisa's technical level has always been at the forefront of the industry. The new 900×2700mm slate and the 800×2400mm Roman stone are the focus of promotion of this live broadcast. The live broadcast room invited Li Huiwen, deputy general manager of the Mona Lisa R&D Center, to make a professional and detailed introduction to the two new specifications of the products. explain. Mr. Li said that the original intention of producing 900×2700mm and 800×2400mm products is to enable customers to achieve “one piece to the top” needs in different spaces of the home, which is in line with the current promotion of “all-ceramic home”. The 900×2700mm rock slabs on display have three surface textures: a fine-grained frosted surface with a delicate touch, a smooth and smooth bright marble surface, and a unique and diverse digital mold-engraved texture surface. The new products not only break through traditional ceramic tiles in terms of specifications, but also in terms of surface texture and colorIt is more in line with the "diversified needs", making Mona Lisa's products more versatile and accessible to a wider audience. It can be said that it is a seemingly casual but thoughtful product.

Good furniture, made of slate

As a popular item in the current home building materials industry, slate slabs are highly sought after by the market but also cause controversy. What exactly are slate slabs? What is the difference from ordinary ceramic tiles? Mr. Li said that one of the differences in the green body is that the rock slab uses a completely porcelain body, which basically does not absorb water, so the anti-fouling and anti-seepage effect is better. In addition, the production process is more refined. Behind good slate are excellent technology and professional elites. Because slate needs to be pressed with a large-tonnage press, the calcining time is longer than that of ordinary ceramic tiles. The calcining temperature needs to be more precise. It should be "slow work, careful work" , so rock slabs are denser and harder than ordinary ceramic tiles.

Stone slabs can be found in thousands of households, not only by the finished products on the walls and floors, but also by the fact that slate furniture is also a fashion favorite that cannot be ignored. The emergence of slate furniture has taken "all-ceramic home" a step further and has become the finishing touch of modern decoration. In the huge slate market, why does Mona Lisa’s slate furniture stand out? Mr. Li gave the answer: Mona Lisa stone slabs constantly introduce new ones, closely grasp the aesthetic vision of customers, and launch a variety of styles to meet the needs of different customer groups. However, Mona Lisa's products are not limited to visual satisfaction. They also consider the healthy life of customers and ingeniously select rare natural raw materials to make the slate have antibacterial functions from bottom to surface. At the same time, the added materials can also release Far-infrared light waves, with a far-infrared emissivity of 8 to 14 microns, can reach more than 0.8%, which is beneficial to promoting blood circulation of the human body and improving cardiovascular status.

One-stop, close to your heart

The live broadcast also exhibited excipient products co-operated between Mona Lisa and the Chinese Academy of Sciences. China Chemical is the only comprehensive chemical R&D institution of the Chinese Academy of Sciences in South China that focuses on applied research and high-tech innovation. It integrates scientific research , graduate education, production and sales of new chemical material products, inspection, testing and certification, and high-tech services in the chemical industry in one! Officially signed a contract with Mona Lisa in 2019, UnitedThe products developed include: tile adhesive, back glue, waterproof coating, seam sealant, sewage cleaner, tile cleaning powder and other products! We provide customers with one-stop service from brick selection to brick laying, and worry-free decoration from Mona Lisa tilesStart!