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How "excellent" are the Melco marble tiles owned by the "Top 10 Production Capacity" companies in the country's architectural ceramics industry? |Brand Tour

Release time:2024-12-12click:0

Melco Marble Tile, founded in 2011 in Foshan, the capital of modern ceramics in China, with total investment of the company More than 2 billion, advanced equipment, a full set of 17 Italian ceramic automated production lines, Sacmi 10800T press and System 300DPI high-definition inkjet printing machine. Currently, it has three major production bases in Baini Town, Foshan City and Heyun Town, Qingyuan City, with a total area of ​​2 million m² and an annual output of 115 million m². According to data from the "Ceramic Industry Long March V - China Ceramic Ceramic Production Capacity Survey", Melco Marble Tiles belongs to Haosheng The company's annual production capacity ranks among the top 10 ceramic construction companies in the country.

On July 10, the "2021 China's Top Ten Architectural Sanitary Ceramics Brands List" sponsored by the China Architectural Decoration Association, hosted by the Material Application Branch of the China Architectural Decoration Association and China Ceramics Network, was officially released online. Melco Marble Tile Based on high-end marble tiles, it includes 6 series, 8 commonly used specifications, over 168 A classic + popular best-selling product, product design and R&D capabilities in line with international standards, good brand reputation and excellent service system stand out among many fiercely competitive brands, and won the "Top Ten Marble Brands" in the 2021 Top Ten Brands of Architectural Sanitary Ceramics " and "Top Ten Tile Brands" honors once again highlight the brand value and status of Melco Marble Ceramics in the market.

Awarded by strength


Hard-core strength, the first choice in the market


Times are progressing and consumption is upgrading. In recent years, due to low production capacity, products cannot keep up with the market, and brands whose marketing actions lag behind others have gone bankrupt. "Choice is more important than hard work" confirms the current industry situation. In this Red Sea In the era, Melco Marble Tile, which has the core strength of both brand and production capacity, hit the 50th national sales in 2020. The city's great achievements have captured countless fans.

Melco Marble Tile The new mirror marble series attracted terminal craze as soon as it was launched, and its bright surface + The two major features of anti-slip are compatible and accurately hit the pain points of end consumers. This year, the mirror marble 2.0 series was launched again and upgraded again, allowing this series to enter the field of slate; the slate trend has emerged in recent years, and most retail stores without processing chains Therefore, Melco Marble Tiles has launched full-size slate slabs to allow dealers to We are no longer limited to categories and share the dividends of slates.

Retail empowerment + engineering assistance + overall expansion, Melco Sanqi three-dimensional channel assistance makes it easy for terminals to do business. The Melco Decoration Cooperation Department develops distribution company channels for agents across the country, such as Zhongzhuang Speed ​​Matching, Zhaiai Decoration, Building Materials Cat, Le Haus, Liang Home Furnishing, etc., and supports agents step by step in developing decoration channels.

Cross-border collaboration to interpret national trends


In 2021, Melco brand buildingBrand-new brand culture, together with the original national fashion brand HEA, talks to young consumer groups, breaks through the limitations of thinking, bravely goes out of the circle, creates a new style of trendy brands across borders, launches co-branded products, establishes a new brand image, and wins the new generation consumer market. As a national trendy original brand, HEA has many things in common with Melco: it has continued to output original high-quality products and positioned the market audience as modern young people. Based on the aesthetics and lifestyle of young people, HEA has accurately positioned multiple brand IPs, planned multiple cross-border brand collaborations, launched co-branded products and co-branded cultural activities, and demonstrated the charm of multi-dimensional cross-border co-branding from the dimensions of food, clothing, housing and transportation.

Exquisite craftsmanship and international standards


Melco Marble Tiles As a well-known international ceramic brand, it has strong product design and R&D capabilities that are in line with international standards. The world's most advanced design, R&D, production, and material suppliers, and the entire industry chain adopt world-class partners to jointly create new fashion products that lead the world, allowing China's intelligent manufacturing to shine around the world.

Melco Marble Tiles Imported series, introducing 2 major European high-end ceramic tile brands ISLA / AZUVI, including 11 Series, 3 major color systems, N+ slate technology, glossy + matte surfaces infinitely enrich product links, break through the shackles of design, and allow multiculturalism to witness more space possibilities. The two major imported series rely on the world's high-end production equipment and exquisite craftsmanship to provide users withProvide high-quality, artistic brand products.

In addition to the excellent main tile series, Melco Marble Tiles's supporting series also follow the integration of aesthetics and art , combined with international design institutions, supplemented by multiple processes such as third-degree firing and superimposed glaze, a variety of colors and patterns paired with main bricks can give the space a rich sense of design.

Mirror marble is a new high-end image product of Melco marble tiles, with two specifications and four colors Series · Ten major textures, showing unique craftsmanship, comprehensive upgrades from multiple dimensions such as texture, performance, design, and craftsmanship. Once the "mirror anti-slip" technology is launched, it will usher in a new era in the terminal market.Due to the boom in buying bricks, mirror marble is often used in high-end customization cases in first- and second-tier cities; the new process used in mirror marble is jointly developed with well-known Italian design institutions, keeping up with international fashion trends, avant-garde design + ultra-flat mirror The three major advantages of +A-level anti-slip have quickly won the favor of a new generation of young elites.

As a pioneer product of Melco, classic marble is positioned in the ranks of mid-to-high-end products. It has three major specifications, five major colors, and twelve major textures and wide-dimensional designs. It takes engineering channels as the core of the design and upgrades the classic shape. In the original Some are more elaborate in design and craftsmanship, using 10,000-ton presses and imported glazes to make the textures more delicate and the performance superior. Based on the world's rare stones, we use the world's most advanced ceramic production equipment and technology to perfectly reproduce the texture and texture of marble on the surface and inside of ceramic tiles. The texture of large-area paving is stronger and more layered, which perfectly meets the needs of engineering cases.

Melco Marble Tile The original stone series meets the high-level consumer market of category compatibility and excellence. In order to make consumers To allow consumers to purchase products more conveniently and make the space look more complete and perfect, we have once again launched a new rough stone series, with new designs and upgraded processes, to bring consumers a better whole-house decoration experience.

Service upgrade micro-seam paving


In addition to products, Melco Marble Tile also launched a "micro-seam paving" service, which combines European construction standards and The advantages of upgrading domestic construction standards directly address the pain points of traditional close-seam paving, completely subverting users' perception that "ceramic tiles must leave seams". Melco Marble Tile There are two major processes for micro-seam paving, which can effectively avoid the problem of thermal expansion and contraction. The first is that the bonding layer uses Xinco's proprietary adhesive instead of cement paste. The binder is an exclusive auxiliary material jointly developed by Xinco and Baoqingtie. The shrinkage rate is 70% lower than that of cement paste; the second is the requirement. Reserve 1-2cm expansion joints around the corners to provide enough space for expansion and heat dissipation. Making product paving safer and more beautiful, precise and timely service upgrades have allowed the Melco brand to plant a solid customer base at the terminal.

With its nationwide reputation for exquisite craftsmanship and service quality, Melco Marble Tiles has developed into a company integrating design, research and development An international ceramic enterprise integrating production, sales and sales, its products sell well all over the country and Southeast Asia. The strong brand influence has been accumulated in China. Dealers have been fully launched in many cities across the country such as Pingyang, Shenmu, Yiwu, Shangrao, Binzhou, Hangzhou, Xi'an, Taizhou, Yantai, etc., and have a complete structural system, and omni-channel operations have been launched. , workwear is even more ready and invincible. As the saying goes, a sword is sharpened, and for the future, Melco Marble Tiles will carry honor and forge ahead! Adhere to the guidance of rigorous craftsmanship, technological innovation, high-end quality and fashion aesthetics to achieve functional changes in products and pursue every quality ceramic tile.

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