When Olympic champion Zhang Jike meets Wrigley Bathroom, the "global smart home master"; one is China's pride in sports grand slam, and the other is China's smart manufacturing that leads the international bathroom industry. What story will come out of such an IP combination? At 20:00 on November 1, Olympic champion Zhang Jike will serve as the product recommendation officer of Wrigley and appear in the Wrigley live broadcast room, joining hands with Wrigley Home Group Managing Deputy General Manager Xie Wei, Wrigley Home Group Managing Deputy General Manager Xie Anqi, Wrigley Home Group Deputy General Manager Lu Jin Hui and other leaders attended the BOSS group and launched a live broadcast on the entire network to share the quality and wisdom of champions in different fields.
Olympic champion Zhang Jike earned the nickname "Tibetan Mastiff" for his fighting spirit, perseverance, and courage to break through himself, as well as his flamboyant personality on the field; while Wrigley Bathroom has continued to lead industry changes for 26 years and is now Started the great journey of "becoming a world-class smart home brand", and achieved brilliant results in the first 6 minutes of Double Eleven in 2019, with sales exceeding 100 million in the entire network, sales of Wrigley sanitary ware increasing by 46% year-on-year, and ranking first in the entire network in the sanitary ware and home decoration industry. . What surprises will Wrigley Bathroom and Zhang Jike bring to Double Eleven in 2020?
Tmall Search: Wrigley Customized Home Flagship Store
When the male idol Ke Ke meets Wrigley Bathroom, wonderful good luck will not stop him: in the live broadcast on November 1, Zhang Jike will give out limited-time flash sales on hot-selling products, 11.11 to get 1111 discounts, and 1111 in the live broadcast room Free red envelopes and other fancy benefits. In addition, Arrow Sanitary Ware also launched the "Yujian Shibu" Shibu "Ke" Arrow Sanitary Ware shopping spree from October 21st to November 15th, and implemented the same price online and offline, continuing to bring omni-channel benefits to users.
Positive live broadcast from everyone around the world
Happiness is achieved through hard work; everyone’s definition is an international C position. The joint live broadcast between Olympic champion Zhang Jike and global smart home brand Wrigley Bathroom is first of all a live broadcast of positive energy for everyone around the world.
Zhang Jike started learning to play with his father at the age of 5. At the age of 15, he joined the first team of the National Table Tennis Team. At the age of 24, he won the Grand Slam of three individual championships in the World Championships, World Cup, and Olympic Games; he is the 7th Grand Slam in the history of table tennis. He is also the third Grand Slam player in the history of Chinese men's table tennis after Liu Guoliang and Kong Linghui. Zhang Jike's daring to challenge and positive sportsmanship have become a role model for many young people.
Wrigley Bathroom, founded in 1994, is known as the vane of the sanitary ware industry for its many innovations and changes in the industry:In 1995, it overcame the technical difficulties in the mass production of ceramic one-piece toilets in the industry, leading the industry into the era of one-piece toilets; in 2006, it produced China's first smart toilet "Royal Star", leading the industry's intelligent upgrade with technology; in 2016, it broke the traditional sanitary ware industry Limitations, it took the lead in entering the strategic layout of full bathroom customization; and innovatively introduced a new retail model in 2019, leading the revolution in industry marketing scenarios.
Wrigley Sanitary Ware has already started its internationalization journey: it was selected by the China Pavilion in 2015 and became the "Designated Bathroom Brand Supplier of the 2015 World Expo in Milan, Italy". In 2020, it became associated with the China Pavilion again and was awarded the "China Pavilion of the 2020 Dubai World Expo" Designated ceramic sanitary ware supplier”. Wrigley Bathroom has repeatedly won awards in top international design competitions in recent years. In 2020 alone, it won 7 German IF Design Awards and 2 German Red Dot Awards.
Live broadcast of Olympic wisdom and life wisdom
Edison said, "Success equals one percent inspiration and ninety-nine percent perspiration." This sentence is followed by another sentence, "But I think that one percent inspiration is better than ninety-nine percent perspiration." Sweat is more important.” Becoming a global player depends not only on hard work, but also on wisdom; this is true for Olympic champions, and so is the same for global smart home players. The Wrigley Bathroom Double Eleven live broadcast on November 1st will be such a live broadcast of Olympic wisdom and life wisdom.
A professional article on the Internet analyzed that "Zhang Jike's great wisdom and overall view are not understandable by ordinary people." Zhang Jike's wisdom not only helped him win multiple awards in domestic and foreign competitions, but also allowed him to have a harmonious and happy family relationship. Whether he is playing guessing games, doing housework, or applying facial masks to his father, Zhang Jike's life exudes the warmth of home and reflects the wisdom of life.
The warmth that Wrigley Bathroom brings to your home is not only the smart constant-temperature shower with constant temperature water flow; the life wisdom of Wrigley Bathroom is not only the various comfortable and convenient smart toilets. In the upcoming Double Eleven of Wrigley Bathroom, Zhang Jike, product recommendation officer of Wrigley Bathroom, will share with you the wisdom of Wrigley Bathroom throughout the entire cycle, in all scenarios, and in all categories of smart homes:
The top center push-button faucet presets the appropriate water temperature for the elderly and children; the smart defogging LED smart bathroom mirror can change three light sources with the wave of a hand to meet the needs of the goddess in different scenes; the smart toilet can remember the water temperature and air flow of different family members with one click. Temperature and seat temperature parameters can be operated with one click even by the elderly and children. In particular, Wrigley Bathroom’s latest “Super Clean” series of smart bathroomsThe barrel adopts antibacterial blue-light glaze developed in cooperation with the "Special Materials Center of the Chinese Academy of Sciences". When observed under a 200x microscope, the glaze surface has no micropores, stains are difficult to adhere, and bacteria are not easy to reproduce; at the same time, the parts that are frequently used by the human body are all Using nano-silver ion antibacterial technology, the anti-E. coli rate is >99%; it also has self-cleaning and antibacterial technologies such as triple waterway self-cleaning and G3 dual-engine flushing, creating a black-tech health and epidemic prevention artifact.
IP combination of exquisite appearance and high-energy soul
In this era where appearance is justice, the most terrifying opponent is a high-powered soul beneath the exquisite appearance; the Double Eleven live broadcast between Zhang Jike and Wrigley Bathroom is such an IP combination.
Zhang Jike is known as the "Sakuragi Hanamichi in the table tennis world". They not only have handsome appearance and cute character, but also have superb skills. They can win the score at critical moments and bring glory to the team. Zhang Jike's sports career of more than 20 years has not only earned him many honors, but also cultivated his sportsmanship of perseverance and courage to break through on the field, which has won the favor of many fans.
The materially rich new middle class appreciates interesting souls, but also needs delicate skin, and pursues the unity of formal beauty and inner spiritual beauty. In this year's Wrigley Bathroom Double Eleven shopping spree, the bathroom space of the Yuvia series will be specially recommended, which is the existence of such a life aesthetic: simple lines, fashionable tones and exquisite details, elaborating low-key luxury; with intelligent integration Xinxin's smart toilet automatically flips the lid when you step into it, and it also has functions such as multi-function cleaning and automatic heating. It also supports mobile phone remote control; the visual and touch-screen smart magic mirror not only dims the light with a wave of your hand, it is also your exclusive bathroom. Healthy life manager.
Wrigley Bathroom integrates multiple intelligences to help users create their own smart space: in addition to the Via series focusing on intelligence, there are also the Yafei series focusing on design, the Time and Space Lovers series focusing on makeup, and the Time Series series focusing on industrial style. According to different spaces, different styles and different needs, we can meet the customized needs of different people to the greatest extent.
Everyone is under pressure, and Grand Slam world champion Zhang Jike is no exception. "Training is usually very tiring, so I choose comfortable sofas and beds, and high-quality shower spaces to relieve fatigue and relax my body and mind." Zhang Jike once introduced his stress reduction method in a past interview.
The bathroom space is not only a place to reduce stress, but also has become an important symbol of the quality life of the new middle class. Especially the long-term stay at home caused by the epidemic has made people have more awareness of the comfort, intelligence and health of the bathroom home. Higher requirements. This also makes Wrigley Bathroom, whose brand value is “improving people’s quality of bathroom life and innovating people’s smart living space”,Seize business opportunities even during an epidemic crisis.
On November 1, 2020, Zhang Jike will appear in the Wrigley Live Studio and start live broadcast across the entire network. Zhang Jike will not only give out 11.11 discounts for 1111 and 1111 free red envelopes during the live broadcast, but will also launch a championship BATTLE with Wrigley Sanitary Ware in the live broadcast room to share championship quality and life wisdom, and experience the design wisdom and humanity of global smart home experts. Wisdom and manufacturing wisdom. It is reported that the Double Eleven shopping spree will last from October 21 to November 15. When Zhang Jike encounters an arrow in Wrigley Bathroom, everything will be unstoppable.
