At present, the terminal market is surging, consumer demand is constantly escalating, and competition The pressure is increasing day by day, and the management strength of dealers in the ceramic industry is being tested round after round.
In order to meet market challenges and seize development opportunities, terminal transformation and upgrading Without delay. The key to unlocking the password for terminal development and upgrade lies in the management level of the dealer team.
6 days, 62 hours, 3720 minutes...
July 23-July 28, from General Ceramics The elite soldiers of the Guiyang Legion, under the leadership of Jiangjun Enterprise Management Consultant Mr. Zhao Jing, embarked on a 6-day journey of transformation and upgrading!
So, in these 6 days, Teacher Zhao Jing’s precise guidance and Guiyang What did the team's study and hard work bring to the General Ceramics Guiyang soldiers?
Precise problem research
On July 23, Teacher Zhao Jing’s project team arrived in Guiyang. Huitong's decision-makers worked non-stop to carry out pre-coaching research and demand positioning. Starting from the problem itself, we carry out short-term counseling and consultation work in response to the directions that decision-makers need to adjust and change.
Results will appear within a week, unless you are very proficient and knowledgeable about the ceramic industry , unless you have extremely rich experience and strong adaptability, adjustment and advancement capabilities, you can achieve the target effect. Now let the editor reveal the answer to you...
Accurately lock the direction
The General brand is very qualified due to many years of operation in Guiyang. Visibility, reputation and trust are all derived from more than ten years of hard work and efforts by dealers and teams. With changes in industry trends and market environment, customers have higher and higher demands on brands and services.The demand for service details is getting stronger and stronger, and the details of dealer management are becoming more and more sensitive.
System promotion, team improvement, management cadres’ ability to lead teams and educate people Bear the brunt. "One soldier is a raging soldier, and a general is raging in a den." Guiyang General's decision-makers focused on the two major areas of the short-term counseling needs: the improvement of cadre management capabilities and the improvement of employees' sales skills.
▲Zhao Jing Teachers provide one-on-one coaching to management cadres
Fine management coaching< /span>
Teacher Zhao Jing started with interviews with management cadres, while conducting business management We conducted surveys on the current situation of the company, not only to understand the confusion of management cadres and provide improvement methods, but also to listen to the cadres’ suggestions and evaluations of the enterprise.
Management cadres go from being cautious to speaking freely; from abstract expression to concrete elaboration, After communicating with each other, I felt enlightened., benefited a lot.
Every cadre and employee is a rare asset to the enterprise , the faces eager to grow show the Guiyang General’s continuous team dynamics.
One-to-one tutoring and 14:00-16:00 in the afternoon Small management courses and tailor-made management content provide favorable conditions for management cadres to make better efforts in the next step.
After scientific research and combined with the opinions of the decision-makers, Zhao The teacher re-adjusted and improved the organizational structure of Guiyang General, made reasonable personnel adjustments, and informed all employees through the evening meeting.
▲Teacher Zhao Jing teaches management cadres
Precision store marketing
In 6 days, Teacher Zhao conducted morning meeting coaching and Sales simulation training adjusted the sales communication logic from when the customer enters the store to when the customer leaves; adjusted the language content of brand recommendation; adjusted the language content of customer communication; and adjusted the details of order placement. All sales staff, holding notebooks and pens, turned on recording on their mobile phones, and grew rapidly under the guidance of the teacher's clear thinking!
While providing guidance to the team to improve their sales skills, Teacher Zhao also provided Some rectification suggestions were put forward for the store layout to better demonstrate the brand's product culture.
▲Zhao Jing Teacher coaching team morning meeting model
▲Zhao Jing Teacher guidance on store sales model
Accurately import knowledge
During 6 days, except for the day of arrival, all team members, every day Regularly gather before get off work to receive 2 hours of education and training from Teacher Zhao. The content ranges from industry trends to market changes; from product trends to service upgrades; from personal cultivation to goal management, which effectively and quickly improves the team's awareness. Strengthened goal awareness.
In order to make the coaching effect more obvious, on the 5th day, Teacher Zhao Leading the Guiyang Legion, they made commitments and oaths in military orders to achieve the performance in the second half of the year. The soldiers were full of confidence and the slogan "It will be achieved" resounded in the sky!
▲Teacher Zhao Jing’s wonderful lectures
▲Teacher Zhao Jing provides 2 hours of evening training every day
▲The soldiers have high morale and issued a military order!
Elite Team Mode
6 consecutive days of more than 10 hours of high-intensity coaching and Training not only promotes the improvement of team management level and practical ability, but also strengthens the team's learning ability, willpower and cohesion, laying a solid foundation for forging an elite team and establishing a strong competitive advantage.
▲Distributor Mr. Guo expressed his gratitude to Teacher Zhao Jing for the effectiveness of his tutoring
Guiyang Legion’s gratitude and gratitude
Guiyang, Mr. Zhao Jing, the management consultant of Jiangjun Enterprise, is out to tutor dealers The first stop is both a beginning and a template. With the efforts of the teachers, the support of the dealers, and the efforts of the team, all the team members were deeply impressed and benefited a lot in one week. The trainees firmly expressed their gratitude for the support of General Enterprise and the support of General Brand, Guiyang Legion must live up to the brand's attention and cultivation, keep up with the pace of brand development, accelerate the growth of itself and the team, better implement what they have learned and practiced into marketing and operation management, and go all out to promote the full development of the brand!
The development height of the brand has always been closely related to the development and upgrading of terminals and The selection and training of talents are closely related.
To this end, under the guidance of the brand upgrade strategy, General Ceramics will Always taking dealer development as the core, with the excellent internal trainers of Jiangjun Business School as the link, through large-scale layout, high-precision assistance, and intensive promotion, we can accurately and efficiently introduce advanced products to the majority of terminal dealers. Development concepts and knowledgeSkills and practical tools have forged an elite iron army with strong competitive advantages, thereby building a new ecology and new pattern for manufacturers to work together and develop win-win situations, providing strong impetus for achieving strong growth and winning in the terminal market!
(Photo and text source: Enterprise)
