The opening day of the 2019 Beijing International Furniture Fair and New Retail Expo (BIFF2019 for short) - June 21st, the "Strategic Partner Brand Signing and Award Ceremony created by Easyhome" "Held at the same time. In the evening, at the 2019 Strategic Partner Brand Signing Award Ceremony, Guangdong Bode Precision Building Materials Co., Ltd. was once again awarded the "2019 Easy Home Strategic Partner". Wang Ning, President of Beijing Easyhome New Retail Chain Group, awarded the "2019 Easyhome Strategic Partner" to Qin Haisheng, General Manager of Bode Domestic Marketing Center, which attracted widespread attention in the industry.
Wang Ning (left), President of Beijing Juranzhijia New Retail Chain Group ) awarded the "2019 Easyhome Strategic Partner" to Qin Haisheng (right), general manager of Bode Domestic Marketing Center
Joining forces to create a new era of home furnishings
Bode Precision Building Materials, a leading brand of building ceramics, and Juran Home, a large home furnishing chain group, have once again joined hands to lead a new trend in home decoration.
Juran Home
After 20 years of development, Juran Home has gradually developed into 29 locations across the country.A large chain group in the province (city) is currently an outstanding brand in the field of home building materials circulation.
In 2018, Juranzhijia’s sales reached 75 billion yuan, and the number of stores increased to 303. It plans to achieve sales of 85 billion yuan in 2019 and expand its stores to 400. In 2018, Alibaba and related investors invested 13 billion yuan in Easyhome. On December 3, Easyhome officially changed its name to the current Beijing Easyhome Home Furnishing New Retail Chain Group.
Bode
Founded in 2002, it is China's leading brand of architectural ceramics. It adheres to the precision concept of technological innovation, is renowned in the industry for technological innovation and product innovation, and independently develops the world's first ceramics. Precision Jade has built the world's only coastal environmentally friendly building materials production base. For seven consecutive years, the export volume of its own brand of ceramic tiles has ranked first in the country. Over the years, it has always adhered to the road of independent brand development, which is the reason why China's building ceramics industry has moved from "Made in China" to "China". "Creation" representative enterprise.
As a Sino-foreign joint venture, Bode is a national high-tech enterprise specializing in the research, development, design and production of new environmentally friendly architectural ceramics. Bode has won a number of national patents and has successively undertaken national A number of national scientific research projects including the Torch Plan, National Key New Products, and National Science and Technology Innovation Fund. It has won the honorary titles of China Famous Brand in Ceramic Industry, Famous Brand in China Building and Sanitary Ceramics Industry, one of the first batch of "Chinese Ceramic Enterprise Credit AAA Enterprise" and "International Quality Credit AAAAA Enterprise". In 2018, the brand value reached 20.836 billion yuan, and It has been ranked among the "Top 500 Most Valuable Brands in China" and "Top 500 Asian Brands" for many consecutive years.
Bode has a rich product system, covering fine jade, fine precious stone, ecological stone, fine rough stone, Bode wood grain brick, Bode antiqueBricks, Bode precision bricks, Bode interior wall tiles, artificial marble and quartz stone and other products, with hundreds of series and thousands of varieties, are unique in the industry and deeply loved by consumers.
Since the birth of the Bode brand, it has been deeply involved in channel construction, achieving excellent results in retail, engineering, designers, etc., and maintaining brand influence and sales for many years. Double performance growth. In terms of retail channels, Bode pays close attention to consumer demand and has an insight into the terminal market situation. The cooperation with Easy Home is the icing on the cake. In more than 300 Easy Home outlets across the country, consumers can always see Bode’s high-end and elegant products. Store figure.
Taiyuan store↓
Zunyi store↓
Bode and Juran Home have known each other for fifteen years, grown and developed together, provided consumers with trendy home spaces, and jointly created many high-quality decorative spaces. Life in the age of innovation. This time the two parties join hands again, and the scope of cooperation covers Easyhome’s 2019 100-store joint investment plan.
(Enterprise contribution)
