China Ceramics Network News On May 23, the formerly quiet Chengdu Hidden House Academy was transformed by the designer of Hengjie’s “National Trendy Lifestyle” With the arrival of the exchange salon, more than 40 design luminaries and life aestheticians gathered here. It was hard to find anyone in the lively scene, setting off a wonderful exchange feast of design and aesthetics.
Starting from April, Hengjie's "National Fashion Lifestyle" aesthetic journey officially kicked off, and it has successively entered Chinese cities with unique characteristics and cultural heritage.
The first stop is to enter the graceful and graceful Hangzhou, and talk about the most beautiful April day in Hangzhou;
The second stop is to the lively and lively Changsha, to taste the national style of Changsha City;
The third stop is to Chongqing, a fashionable and artistic city, to experience the "spicy" mountain city life.
As the event enters more and more cities, the "national trendy life" advocated by Hengjie has gained more and more support from the design circle and life aesthetics circle. With the resonance and welcome from friends, the scale and influence of the event also grew.
The fourth designer salon event held on May 23 at the Hidden House Academy in Chengdu attracted many designers and life aestheticians to come and communicate. , the scale of this designer activity reached a new high.
Hengjie quality and intelligent manufacturing of new domestic products
Hengjie's "National Fashion Style Life" designer salon is becoming more and more popular. This is due to the revival of national fashion and the quality represented by Hengjie. The emergence of new domestic products has led a new trend.
In 2019, Hengjie, as the only representative of the bathroom industry, joined forces with excellent platforms such as Wu Xiaobo Channel, Tencent Home, and Youju to jointly launch the "New Domestic Product Intelligent Manufacturing Plan" ”, interpreting the strength of the new domestic brand with higher quality products and services.
At the Hengjie Chengdu station's "National Fashion Life" designer salon, Hengjie Group's senior commercial vice president Chen Dong and brand director He Zizhen shared Hengjie's experience in Persistence and exploration in new domestic products. Heartbeat is consumers' aesthetic and emotional recognition of new domestic products. However, the new domestic standards for bathroom ware established by Hengjie focus more on aesthetics and appearance, but also on whether it can bring changes to consumers' lives. In terms of Hengjie's "one of the trendiest products", they are full of charm because of their integration into traditional Chinese auspicious patterns. But more importantly, while using traditional aesthetics to add points to the national trend, these products still have many Hengjie features. Good quality of core patents.
Chen Dong, senior commercial vice president of Hengjie Group, and He Zizhen, brand director, spoke
"Focus on quality, continuous innovation, advocating environmental protection, Hengjie is committed to improving the quality of life of consumers through products and services." This is the mission of Hengjie and the driving force for Hengjie to have been deeply involved in the industry for 21 years. Today, Hengjie has become a part of Chinese people’s quality life, which makes the new domestic products of bathroom products powered by Hengjie even more popular.
Hold hands with happiness in Chengdu and bloom life dreams
When Hengjie and a group of design celebrities and aesthetic experts meet in Chengdu, a city that is comfortable, leisurely, stable and calm, what kind of sparks will collide?
Zhang Can, the founder of CSD·DESING, Mao Jijun, the design director of Pushi Brand, Liao Jinnan, a representative of the new generation of designers in Chengdu, and Liao Jinnan, a local designer, and Lu Yun, a local designer, etc. They shared their unique understanding of design and their unique experience of Chengdu’s national style.
Communicate and share with design experts
Although he is regarded as "the most attractive new and experienced designer in Chengdu" in the eyes of his peers, Mr. Zhang Can still maintains in-depth thinking at the forefront of design. Zhang Can takes his installation art work - "Jie" as an example, and believes that "the future will be a world with no boundaries at all, and even no boundaries can be figured out." Even a small detail will have an impact on the space. Zhang Can encourages colleagues to use design to solve problems while also working hard to produce good works that "cross regional boundaries, transcend language differences, eliminate cultural walls, and break disciplinary boundaries."
Zhang Can's works
Teacher Mao Jijun shared that "Guo Chao Fan" is related to Eastern aesthetics, and the Orient he understands is not simply "less is more", but A new force for the future. Whether it is the new domestic sanitary ware products that everyone tasted on site, or the cutting-edge sharing by today's young designers and lifestyle experts, the valuable thing is the "new" - they all make life and design more vibrant.
Works of Mao Jijun
Both are Chengdu's new generation designers, returnee Liao Jinnan and local Lu Yun have their own styles: Liao Jinnan emphasized that only with public aesthetics can a good urban culture be formed. Liao Jinnan affirms the concept of national fashion and appreciates the eye-catching lightweight design of Hengjie's new domestic products; Lu Yun focuses on locality and contemporaryness (of design). Does culture have boundaries? Lu Yun’s answer is yes, but it can be broken—locally or globally.
Works by Liao Jinnan
Lu Yun's works
As shared by design experts, good products that can be called "new domestic products" are not limited to new forms, but also have warmth in design. There is innovation in intelligent manufacturing: it can not only provide consumers with pleasant visual enjoyment, but also provide comprehensive convenience, comfort and safety.experience.
The leisurely Chengdu and the focused Hengjie share the same uncompromising commitment to quality life.
It is also because of this unwillingness that we fall in love with each other at first sight and feel like old friends at first sight.
Next stopShenzhen, Hengjie will talk to you about the national trend again!
(This article is provided by the enterprise)
