On April 19, China Ceramics Town was established in Nanzhuang Town (Small Town) Working Leading Group Office, Foshan Ceramics Expo, Ceramic Industry News Summary, China Ceramics Headquarters, and Qili Sand Tile jointly hosted the "Discovering the Secrets of American Ceramic Tile Marketing" sharing session in China Held on the 3rd floor of Ceramics Theater of Ceramics Headquarters.
The event invited Chen Fangxiao, Creative Director of CDI Design Office, Overseas Investment Director of Hongyu Group, International Liu Liang, general manager of the trade department, Dr. Yin Hong, secretary-general of the Foshan Ceramics Industry Association, and other guests were on hand to analyze the U.S. ceramic tile marketing service system from multiple angles.
The craziness of the whole decoration model, the multi-dimensional mixed competition, the variety of marketing models, the variety of sales ideas Eclectic,This is an era that emphasizes "competitiveness"!
Industry leap forward or industry competition panic? Everything is decided by us!
Cross the Pacific, open up new horizons and seeWhat kind of marketing service system does the United States, the world's largest economic power, have? At the sharing session, they brought us the answer.
Before the event started, the host proposed on behalf of this event that what companies currently need is truly effective An experiential, implementable, and mature service marketing system. Such a system has reference significance and can truly let everyone know: what the future should be like! The organizers represented Ms. Tang Jieming, General Manager of Operations of China Ceramics Headquarters, and Mr. Fu Riming, Chairman of Qili Sand Ceramics. The reasons for launching this event were summarized into two main cores.The first is the return of value; the second Go out and bring it back!
Guest sharing session
Use the simplest materials to complete the design, from nature To transcend nature.
▲CDI Designer Affairs Creative Director Chen Fangxiao
For space design,it is no longer just about hexahedron space expression, but to use the time dimension to interpret a new spatial sequence; for decorative skins, it no longer only uses imitation techniques to reflect the texture of nature, but more to reflect the emotions and creations that the designers of the decorative skins themselves want to express. the possibility of future space.
Dealers are the spokespersons of customers and will play a role in the future more important role.
▲Liu Liang, Overseas Investment Director and General Manager of the International Trade Department of Hongyu Group
New opportunities: The development of the real estate industry and the advent of the era of fine decoration have put forward higher requirements for dealers in terms of warehousing, logistics and services.The upgrade of services will give dealers Businesses bring new development opportunities;
New markets: Replacing a single model with multiple brands and categories will become the general trend;
New value: With a clear product development direction, a clear product body, and precise customer positioning, it will have great development prospects in the future. Chinese ceramic tiles will definitely have great potential in the future!
China's ceramic tile industry, we must return to the essence of the product .
▲Dr. Yin Hong, Secretary General of Foshan Ceramics Industry Association
After the 2009 economic crisis, the United States has been growing and prospering, and the entire industry has made profits.China's tile industry , to return to the essence of the product, tiles are tiles, products are products, exhibitions are exhibitions, be clear and clear, and refuse to be fooled. Chinese tiles must learn from Europe and the United States. p>
Event Highlights
This is a sharing feast focusing on the industry’s tile marketing service system , we hope that through the multi-dimensional and professional sharing of different guests, we can bring more practical thinking and help to everyone in building a marketing service system, and create more possibilities!
Three guests will be launched to share exciting content live, so stay tuned!
