Play new tricks and use big data to explore smart tourism paths

Play new tricks and use big data to explore smart tourism paths

When material needs are met, people often turn to pursue higher levels of spiritual enjoyment. Under the general trend of consumption upgrading, the consumption structure of my country's tourism consumers has been further optimized, and the proportion of people's consumption in culture, entertainment, catering, accommodation, etc. has increased accordingly. During holidays, some tourists begin to leave their homes and head to the tourist destinations they have longed for. The application of cutting-edge technologies such as big data and the Internet of Things has also opened the eyes of many consumers and gained a brand new travel experience.

Based on the overall analysis, it can be found that the impact of big data technology on the tourism industry mainly focuses on the following aspects. First of all, by analyzing tourist source markets and travel behavior patterns, big data technology can provide better decision-making support for industry management departments in global tourism marketing to a certain extent. Secondly, the application of big data technology in scenic spots can help tourists gain a detailed understanding of various tourism projects and attractions, as well as the number of tourists at each time period, so as to make reasonable travel plans and achieve civilized travel.

A very important point is that big data technology provides more data support for the development of tourist attractions and enterprises. Enterprises can formulate practical plans based on various data, charts and other information collected. Feasible service solutions to increase revenue and gain a good reputation. For example, using big data technology, merchants can make personalized recommendations for travel products. Based on tourists' tags, preferences, web browsing behavior, etc., merchants can recommend more suitable tourism products such as catering services, tourism projects, and accommodation types.

Up to now, Foshan, Qingdao, Jilin and other places in my country have begun to vigorously promote the application of big data technology in the tourism industry. According to multiple domestic media reports, the Jilin Province Tourism Big Data Joint Laboratory has been recently established. The laboratory will rely on UnionPay consumption big data, telecommunications customer behavior big data, etc. to conduct research on tourist spending needs, market size, tourist behavior analysis, etc., to provide a richer data sharing platform for the refined development of tourism in Jilin Province and promote tourism services. Quality improvement and tourism industry transformation and upgrading.

In addition to big data technology, the role played by cloud computing, 5G and other technologies in the tourism industry is also worthy of attention. In the context of the increasing number of 5G application scenarios and the deepening of its application, domestic tourist cities will use payment service networks covering aviation tourism, taxation and finance, department stores and supermarkets, restaurants and hotels, e-commerce logistics, health care and other fields. Combining user, real-time location, travel mode, business consumption, Internet data and other communication service data, a complete set of analysis models is established to actively develop a new development model of "5G + tourism" big data.

However, in the process of applying big data, Internet of Things, 5G, etc. to the tourism industry, attention must also be paid to issues such as the improvement of industry systems and regulations, and the cultivation of professional talents. In the process of introducing big data technology, various regions should combine the actual conditions of the region to make the local tourism industry bigger and stronger.

According to data from the Ministry of Culture and Tourism, in 2018, my country's tourism industry developed rapidly, the scale of the industry continued to expand, the product system became increasingly perfect, and the market order continued to be optimized. Judging from specific values, the total revenue of the national tourism industry in 2018 reached 5.97 trillion yuan, and its comprehensive contribution to my country's GDP was 9.94 trillion yuan, accounting for more than 11% of my country's total domestic GDP. It can be seen that the development momentum of my country's tourism industry is good and full of motivation.

In the blink of an eye, 2019 is already halfway through, and the National Day Golden Week is about to begin. Facing the National Day holiday, many people who love traveling are full of joy and have begun to make corresponding travel plans. This provides new impetus for the growth of tourism revenue in 2019. I hope that the development of my country's tourism industry will achieve new results in 2019!